The Magic Power of a Great Brochure

We'll be the first ones to admit it: In today's fast-paced digital world, full of mobile apps, streaming videos, and flashing banner ads, an old-fashioned printed brochure can seem behind the times at first glance.

That shouldn't stop you from investing in one, though, because it could be the key to helping you make sales that would otherwise get away.

In fact, we would go as far as to say that every company should have a well-designed and written brochure that explains who they are, what they do, and how they are different from their competitors. While that's the kind of information that can normally be found on a website and elsewhere, having a brochure with the same basic data gives you a few important marketing advantages:

1. Brochures are better to use during a face-to-face meetings and to gain credibility
2. Brochures work well as a follow-up to a meeting or sales call
3. Brochures can be given out at trade-shows, seminars, and other live events
4. Brochures can be made available in your office for guests while they wait to meet you
5. Some customers prefer print brochures to on-line ones

Along with all of these benefits, the fact of the matter is that a great brochure can be made into a PDF and emailed if necessary. Are you taking advantage of all that they have to offer, or ignoring them because they aren't as flashy as some other marketing tools that that are currently “in”?

There’s no real magic in creating an amazing brochure. Reach out to Bull’s-Eye today at 404.352.3006 for a free consultation or check out our website: www.bullseyecreativecommunications.com.

Core Associate's TimberScan Software Brochure

Bull’s-Eye recently completed a software overview brochure for Core Associates, TimerScan software. The company’s suite of software products for the construction and real estate industry, is designed to automate manual tasks, improve A/P approvals processes while creating a paperless office. The company is based in Jupiter, Florida. www.core-assoc.com

TimberScan is the leading application designed exclusively for Sage 300 CRE. The brochure design with its bold use of color, was designed to reinforce the company’s brand along with TimberScan’s technical advantages. The inside details the software’s process and ease-of-use with 2 infographic diagrams.

Bull’s-Eye Creative Communications provides branding and marketing design services to technology, industrial and manufacturing B2B companies. www.bullseyecreativecommunications.com

Bull’s-Eye Welcomes Another New Client Manhattan Associates!

Bull’s-Eye welcomes another new client! Manhattan Associates, based in Atlanta, Georgia is the world-wide leader in supply chain management and logistics software and solutions. We look forward to working on the CEO’s Keynote address presentation in Phoenix for the world-wide user conference. Welcome! www.manh.com www.bullseyecreativecommunications.com

Info-Graphic for ControlScan - “E-Commerce Merchants Hiding Something Ugly?”

Latest info-graphic for ControlScan’s “SiteWatch” protection monitoring services. Some e-commerce merchants are not what they appear to be, operating one or more unregistered-yet associated websites that channel payments through registered sites. These unregistered sites often sell illegal or problematic products or services. This info-graphic by Bull’s-Eye illustrates the colorful seemingly risk-free above-ground merchants while below is a darker underground of problematic websites funneling payments to the legitimate sites.

ControlScan strengthens merchant data transactions and security while simplifying Payment Card Industry compliance for small to mid-sized business by offering a suite of products and services. www.controlscan.com

Bull’s-Eye Creative Communications provides branding and marketing collateral design and development services to technology, industrial and manufacturing B2B companies. www.bullseyecreativecommunications.com

Merchant-Hiding Info-Graphic

Client DiscOBed's Product Placement in Tom Cruise's "Edge of Tomorrow."

A big shout-out and congrats to Bull’s-Eye manufacturing client DiscOBed for the product placement of their Cam-O-Buck portable cots in the Tom Cruise film “Edge of Tomorrow.”

Disc-O-Bed is a South African company that develops sleep solutions for the needs of disaster relief, health emergencies, and troop deployment. Disc-O-Bed’s patented sleep system attracts relief organizations, the military, outdoor enthusiasts and in-home users alike who value a good night’s sleep on location, whenever space is at a premium.

DiscOBed-Logo

Bull’s-Eye Welcomes Another New Client Core Associates!

Bull’s-Eye welcomes another new client! Core Associates, based in Jupiter, Florida, develops and markets TimberScan software. This paperless system automates cumbersome manual tasks while integrating with the Sage 300 construction and real estate suite. We look forward to working with them on their marketing creative service needs! Welcome! www.core-assoc.comwww.bullseyecreativecommunications.com

Global Power Technologies Services Brochure

Global Power Technologies specializes in turnkey energy management solutions, including power quality audits, energy management system design and implementation, and onsite start-up and commissioning services. The company is based in Peachtree Corners, Georgia.

The company contracted with Bull’s-Eye to assist with their marketing creative needs. The first project was a services brochure for their sales people. The brochure will be used during prospect meetings to explain the various services the company provides and their key benefits.

The brochure design with its bold use of green, was developed to reinforce the company’s brand along with it’s services sustainability advantage. The inside reflects the company’s 3 main fields of service: data centers, industrial facilities, and healthcare. Schematics were developed to illustrate the technical aspects of the services offered. (Click the thumbnail to go to a PDF of the brochure.)

The Marketing Tool Most Companies Are Missing

What if I told you that more than 9 out of 10 companies are missing out on the one basic and reliable tool they could use to make an immediate impact with prospects and possibly even multiply their sales?

Strange as it might sound, most businesses are. What so many of them need, and don't currently have, is a simple capability presentation. If you aren't familiar with that term, it simply amounts to a short video clip – usually posted online – that shows what you do, how you do it, and why buyers should choose you over the competition. They've been used in corporate circles for a long time, but even some of the most well-known businesses don't have the basic video presentation they should.

Isn't all of that information already on your website, or maybe a company brochure? Probably, but putting it into a short video presentation has a few distinct advantages:

1. Video is easier to pay attention to. Most of us don't have the attention spans we used to, and the simple fact is that flowing images and sound are easier to pay attention to than static text and pictures.
2. Your video can be more accessible. A short video clip can be distributed on your home page, through your blog, on social profiles, and even through sites like YouTube and LinkedIn.
3. Video are easier on your prospect’s time. Because online video often have to be straight to the point, they feel more direct and impactful to potential buyers.
4. Video is dynamic, convenient, and memorable. Shouldn't your business have a video presentation that makes it easy for prospects to understand your company and take the next step toward doing business with you?

Want to see a sample of one? Check out ours on our Home page for a sample at: http://www.bullseyecreativecommunications.com Click on “view our capabilities video” on the right side under the animated box.

To find out more about filling the video void, call Bull’s-Eye today at 404.352.3006 for a free consultation or check out our website: www.bullseyecreativecommunications.com

Bull's-Eye Welcomes Another New Client, Global Power Technologies!

Bull’s-Eye welcomes another new client! Global Power Technologies specializes in turnkey energy management solutions, including power quality audits, energy management system design and implementation, and onsite start-up and commissioning services. We look forward to working with them on their marketing creative service needs! Glad to have them onboard! www.gptllc.comwww.bullseyecreativecommunications.com

GlobalPowerTech

Marketing New Year's Resolutions

It’s a new year. Time to list out those New Year’s resolutions. Sure, you’ve thought about the personal goals you’d like to achieve, but how about the professional ones?

The first of the year is a great time to dust off those marketing projects that have been sitting idly on the shelf. Start by listing the top 5 you can realistically accomplish within the year. Write them down or better yet, add them to your corporate marketing plan. Prioritize them based on importance and their potential to impact the company’s revenue. Set timelines and deadlines for completion or they will never get done.

Finally, if your internal resources are overextended, seek external service providers to complete the tasks. There are numerous copywriters, graphic designs, brand experts, photographers, and marketers ready to make these tasks easier.

Before long you’ll find those marketing New Year’s resolutions over and done and you can move on to more important things, like making it to the gym.