Global Power Technologies Trade Show Table Topper Graphic

Global Power Technologies specializes in turnkey energy management solutions, including power quality audits, energy management system design and implementation, and onsite start-up and commissioning services. The company is based in Peachtree Corners, Georgia, U.S.A.

The company recently contracted with Bull’s-Eye to assist with their marketing creative communication needs in developing a trade show table top graphic. The table topper will be used during various events to visually illustrate the four distinct datacenter services the company provides. 

The graphic design with its bold use of green, was developed to reinforce the company’s brand along with the company’s 4 data center services: infrastructure monitoring, power quality diagnostics, custom dashboard, and sequence of events and alarm logs.

Timberscan Software Trade Show Banner Stand Graphics

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Bull’s-Eye was recently engaged to design and develop trade show graphic materials for Timeberscan. The software is the leading application designed exclusively for Sage 300CRE to automate its A/P approval process using built-in imaging technology. 

Timberscan is developed by Core Associates. The company’s suite of software products for the construction and real estate industry, is designed to automate manual tasks, improve A/P approvals processes while creating a paperless office. The company is based in Jupiter, Florida.

Bull’s-Eye created two banner stands to complement the established brand imagery of the company. Bold modern graphics and minimal copy points were used to give a concise message of the features and advantages of the software to the potential prospects at the trade show.

Bull’s-Eye Creative Communications provides branding and marketing design services to technology, industrial and manufacturing B2B companies. www.bullseyecreativecommunications.com

New Bull's-Eye Website Launches!

Bull’s-Eye has launched a new website! The new site includes several advanced features and updated content. This includes an extensive portfolio section of client project samples as well as case studies. As more clients have moved to mobile for their web browsing needs, we’ve added responsive technology for ease-of-mobile browsing. If you haven’t visited our website in a while take moment and see how we can help with you're marketing creative service needs! www.bullseyecreativecommunications.com

What Is A Brand Audit and Why You Need One

• Brand looking a little rough and spotty? We’re not talking Tide detergent here.
• Logo look like something from the 1950s? Nothing says a tired company as an outdated logo.
• Creativity looking like something a teenager came up with? Sure, he was cheap but do you want your company to look like it?
• Marketing materials look unfocused with no continuity?
• Prospects lose interest if they can’t figure it out right away.
• Presentations boring and long-winded?
• Nothing puts an audience to sleep like a dull presentation.

Is your competition’s brand as poorly focused and outdated as yours? Better hope so because if not, you’ve already lost the game! That’s where a brand audit comes in! It’s the best tool most companies need without even realizing it!

What’s a brand audit? 

It’s simply a review and evaluation of an organization’s, and usually their competitors’, materials and their perceptions in the marketplace. Then, recommending ways in which they might be improved, better coordinated, and made more effective. A brand audit answers these important questions:

1.     What are you saying?

2.     What are customers saying?

3.     What is the competition saying?

Auditing a brand means discovering the reputation that you already have—the perks, the pitfalls, and the competition. The audit process illuminates brand equity and liabilities so you can know what people are really saying when you’re not in the room.

In today’s crowded and volatile marketplaces, branding provides quick recognition and quality assurance to potential customers. It is as important as money in the bank. Indeed, the visual elements that identify an organizations brand are always among its most valuable assets. Make sure yours is the best it can be!

What are the audit advantages?

An audit's advantages are three-fold—in savings, impact, and planning. Savings because it uncovers items no longer effective....Impact by pointing out small changes that can produce big results...and Planning because it provides awareness and a roadmap to the first step in deciding what should be.

Many small and mid-size companies don’t have the time or resources to investigate how consistent and well branded their materials are. For larger companies, particularly divisions of still larger ones, an audit is a way to ensure that branding guidelines are being followed.

What does an audit uncover?

An audit uncovers the greatness already present inside an organization, though it may be hiding or lost amidst the noise. Sifting through all past and present marketing materials to better grasp exactly how you’ve positioned your brand to date is an essential step in the process.

Lastly, the audit examines the competitive market to see what the other guys are doing in your field. This comprehensive process provides a clear scope of your brand’s existing reputation—its best and worst sides, and everything in between. 

A brand audit might be just want your company needs to get in focus and back on track. Call Bull’s-Eye Creative about a brand audit today, 404.352.3006 or CLICK HERE for more information.

New Bull's-Eye Website Coming Soon!

Almost there! Looking forward to the launch of the new Bull's-Eye website! A more extensive gallery of past project examples we have done for our clients!

Bull's-Eye Creative Winter 2015 Newsletter

Find out what Bull's-Eye been up to with it's Winter 2015 Newsletter. Lot's of completed projects, industry articles and tips! 

5 Ways to Get the Most from Your Creative Agency

In theory, getting great design and marketing work should be as simple as choosing the right agency, giving some input, and then watching the creative results come flowing in. The reality, however, is that there are a lot of things you can do as a client to influence the process and improve the final product.

To get a sense of what we mean, here are five things you can do to get the most from any creative agency you work with:

1. Treat your agency like a partner. Vendors take money for a specific task or project; partners work with you to find the right long-term solutions. Treat your agency like a partner and give them the insight and resources they need to get the job done.

2. Set clear and understandable expectations. There are a lot of things a great creative team can do for your business, but they probably can't turn around a flagging marketing campaign in a couple of weeks on a shoestring budget. Let your team know what you realistically expect, and then hold them to that standard.

3. Work on reasonable deadlines. Very few people do their best work when they're under constant time pressures. Work with your creative team before the project begins to establish a reasonable set of deadlines that keep things moving forward and allow for them to give you their very best.

4. Trust your creative team. There's a fine line between continual feedback and micromanagement. You hired your creative team because you liked their portfolio and instincts. Trust them to get the job done and give you an end product that will help your company grow.

5. Keep the lines of communication open. You shouldn't let questions or concerns linger for too long, and you don't want to go long stretches of time without having any input in the creative process, either. Keep your creative team in the loop, and ask them to do the same with you.

Looking for a better relationship –and better bottom-line results –from your creative agency? Call Bull’s-Eye today at 404.352.3006 for a free consultation or check out our website: www.bullseyecreativecommunications.com.

Marketing’s Secret Weapon Makes A Bang

For all the fire-power that’s unleashed everyday with new blog posts, e-books, e-newsletters, pay-per-click ads and social media, there is still only one form of marketing that literally gets your message directly into a specific decision-maker's hands: direct mail.

A lot of businesses – even ones that make the most of a solid online presence – are getting back to direct mail because they realize that it's their secret weapon to cut through the digital clutter.

The reason direct mail is (still) so effective is that it's becoming more rare and therefore more precious. While online forms of marketing certainly have their uses, they also feel less substantial and personal to recipients. It’s just a quick click to delete and its gone forever! Something that's actually been written, printed, and stamped, on the other hand, makes a stronger and longer-lasting impression.

That stronger impression causes prospects to read the direct mail materials they receive a little more closely, which in turn boosts response rates and ultimately sales. And so, in a roundabout way, direct mail can actually be a lot more profitable than the all-too-common email solicitations and landing pages that we've become used to seeing every day, despite the slightly higher costs.

Could direct mail create a bang and be the secret weapon that helps you reach more of your prospects in a personal way that makes them feel special and thus lead to more conversions to customers?

Get your fire-power going with an explosive direct mail campaign today! Call Bull’s-Eye today at 404.352.3006 for a free consultation or check out our website: www.bullseyecreativecommunications.com.

Manhattan Associates CEO Keynote Presentation

Bull’s-Eye was recently engaged to design and develop the Manhattan Associates keynote CEO presentation for its annual user conference in Phoenix, Arizona. The company is the world-wide leader in supply chain management and logistics software and solutions.

ManhattanSlideExamples-3

Manhattan’s annual conference is a major event in which they introduce new software and services to users and the media. Bull’s-Eye’s Apple Keynote presentation for the event included an overview of company innovations, topical trends, and best practices in the industry.

The core design mission of the project was to complement the pre-event and on-site conference branding while retaining the Manhattan corporate brand. Dark backgrounds mixed with bright foreground graphics were used to add impact to the message while providing readability for viewers.

Take a look at some of the frame screen shots and view the presentation QuickTime file:

www.bullseyecreativecommunications.com/Momentum2015/Momentum2015.mov

www.manh.comwww.bullseyecreativecommunications.com

Thump a Creative Agency Like a Watermelon

It doesn't take more than a few seconds on Google to figure out what you need to look for in a watermelon, or to locate a handful of tips for selecting the right used car. When it comes to finding the right creative agency for a website or some marketing materials, however, a lot of business owners and executives feel like they're in the dark.

In fact, most go with gut feelings and intuitions (which occasionally turn out to be wrong) simply because they don't know what kinds of criteria to use when making a selection. To help you avoid making the same kind of mistakes, here are a few things to look for when evaluating different creative service agencies:

Their own brand presence. Chances are, if a company isn't doing a good job with their own design and branding, they aren’t going to be much help with yours, either. Even the busiest agency is going to make time to maintain its own look and content. A lack of attention or continuity to their own marketing materials could be a sign that they aren't motivated, or ignore details.

Experience in your industry (or with similar challenges). You want to know that the agency in question can help you with the challenges you're facing. So, look for testimonials or case studies from clients in your industry, or at least from businesses that have required the same kind of help that you will.

A long-term track record of success. In life and business, short-term performances don't mean as much as long-term trends. In other words, don't settle for business that seems to be "hot" right now – find a partner that has helped lots of companies grow over time. Be especially careful hiring a creative team that's been in business for five years or less, because they might not have the skills or experience you'll need for ongoing assignments.

The right portfolio. Naturally, it makes sense to choose an agency that shares your visual style. Still, this point comes last because you don't want to be fooled by a nice-looking set of samples if the other three elements aren't in place.

Looking for a creative agency that’s been thump tested? Reach out to the team at Bull’s-Eye Creative today (404.352.3006) or check out our website: www.bullseyecreativecommunications.com.