Evans General Contractor Corporate Prospectus

Bull's-Eye has finalized the Evans General Contractors corporate capabilities prospectus! The company was looking to update their current design to appeal to large national and international prospects. The new prospectus design is modern, minimal, and sophisticated. Using Neenah Paper's Esse premium paper along with a deboss, die cut window's, and a European binding technique, it helps give a subtle sense of elegance.

Evans provides comprehensive design/build and general contracting services to corporate, institutional and developer clients throughout the America's and Europe.

Evans-Capability

Evans-Capability

New Client Compliment!

Just got another very nice compliment from a new client! "These look amazing! We are very pleased! Thank you for a timely delivery – they’ll certainly be more work coming your way!!"

New Windows 8 Logo As Bland As Unbuttered Popcorn

Up popped the new Windows 8 logo this weekend. Reviews have been notably negative. Critiques have pointed out numerous problems with the redesign. Some are fact based others a matter of opinion. This reinterpretation of Windows pervious logo shows a bigger issue though than first meets the eye....Microsoft just doesn’t get it. Chasing Apple’s simple elegance and cool factor is futile. The new logo is very simplistic. This is a good thing. I’m pleased to see the tied turning toward more straightforward approaches rather than the rampant overuse of gradient blends to hide a boring idea. Simplicity works when based on a clever concept. This is the same idea which wasn’t that clever to begin with. Apple’s logo is based on a clever concept hatched in the 80‘s that works to this very day.

One color approaches are all the rage. Gone are the days of the multi-colored everything but the kitchen sink color palette. Here again simple is better. But is this too simple and not any better? Does this one color illustrate Microsoft’s ho-hum corporate culture and product? Something bolder and daring might have been in order.

A typeface sets the tone for a logo. This new typeface is rather staid and boring. Sure, Helvetica has had a resurgence in the current simplistic movement but is something similar to it right for a new software product? I think not. A typeface with a bit more movement and action would have been better. Moving into the future not stuck in the past.

Microsoft is trying so hard to be cool like Apple. But as we all know, when you try too hard you often fail. The cool kids don’t try to be cool....they just are.

windows8-180212

windows8-180212

CASE STUDY: Bogue Watch Website

The CompanyBogue Watch is an exclusive, waterfront residential development on the coast of North Carolina with homesites ranging from $95,000 to $500,000. The community offers a host of amenities, including a club house, pools, parks, a marina, fishing piers and sports facilities. Bogue Watch is owned by MVOC, a global investment firm located in Cary, NC.

The Challenge When MVOC acquired Bogue Watch, initial marketing collateral had been developed by the original owners, including a website. The original website had many drawbacks. It was created using ASP software, a Windows proprietary software that is very difficult to use/update and requires an ASP server. This choice of software implementation greatly limited the client’s ability to modify the website. The original site was also very basic in content and scope and offered virtually no ability for interactivity for the user.

Bogue-Home
Bogue-Home

The Solution The first step Bull’s-Eye took was to beef-up the content of the site and give the client a user-friendly platform that could be easily updated/modified through a Wordpress CMS interface. The Showcase Homes page was specifically created to be easily modified to include photos of new homes as they are built and fluctuating home pricing. It also links to the MLS website. The current site has much more information about the types and styles of homes and the amenities being offered. It now contains photos of actual Bogue Watch homes.

Bull’s-Eye also created a site that was much more interactive with the user; a major point on the client’s wish list. The new site includes an interactive map of the community. When a user clicks on a certain lot, they get up-to-date information regarding its availability, size and pricing. The new site also integrates with today’s social media – Twitter and Facebook.

Home
Home
Bogue2
Bogue2
Homes2
Homes2

The Results The client was extremely pleased with the look, content and functionality of the new site. During the six months following its launch, phone activity in the sales office increased by 57% and hits to the site increased by 600%.

“I would recommend your services as you have done an extremely great job with our website.” Melinda Carpenter, Bogue Watch Community