The CompanyBogue Watch is an exclusive, waterfront residential development on the coast of North Carolina with homesites ranging from $95,000 to $500,000. The community offers a host of amenities, including a club house, pools, parks, a marina, fishing piers and sports facilities. Bogue Watch is owned by MVOC, a global investment firm located in Cary, NC.
The Challenge
When MVOC acquired Bogue Watch, initial marketing collateral had been developed by the original owners, including a website. The original website had many drawbacks. It was created using ASP software, a Windows proprietary software that is very difficult to use/update and requires an ASP server. This choice of software implementation greatly limited the client’s ability to modify the website. The original site was also very basic in content and scope and offered virtually no ability for interactivity for the user.