The 5 Core Marketing Tools Every Business Needs

Two things a business never has enough of are time and money. That’s probably why they may cut corners in places where they shouldn’t.

Missing out on what you need is a quick way to shoot yourself in the foot. This is especially true in marketing. As much as a company needs cash in the bank, it needs new customers even more… otherwise, saving the cash will short circuit growing the business.

You don’t have to blow your budget to get powerful marketing tools. Here are five core tools every business needs:

1. Unique naming. If your name isn't interesting, catchy, and descriptive, you're going to have a hard time attracting attention from potential customers, much less have them remember you.

2. A distinctive logo. A lot of business owners don't realize the beneficial impact of a dynamic logo. From the concept and design to the overall look and feel, you have to make an immediate and favorable impression of your business.

3. Professional office stationery. Not everything can be done online. Sometimes printed materials are required. Having professionally printed business cards, letterhead, and envelopes are necessary in conducting everyday business.

4. A well-designed and written brochure. Your brochure is like a salesperson that hangs around long after you've left the meeting with a potential customer. It should remind them of the key benefits of your products and services while inciting them into action with your business.

5. The right website. These days, your company website could be your most important point of contact with new customers. Make sure its professional, easy to use, and packed with useful information.

Looking to get your 5 core marketing tools working for you? Call Bull’s-Eye today at 404.352.3006 for a free consultation or check out our website: www.bullseyecreativecommunications.com

ICE Logo Redesign and Trade Show Booth Graphic

Bull's-Eye just completed a logo redesign and trade show booth graphic project for Himex. The company, based out of Scottsdale, Arizona develops usage-based insurance software for corporate fleet management programs.

Himex contracted with Bull’s-Eye to work on its ICE (Intelligent Claims Environment) product. ICE modernizes the property and casualty claim handling process by leveraging proprietary connected vehicle technology to compress the claim lifecycle, including automated crash detection and notification.

The current ICE logo was dated, child-like and gave a poor first-impression of this state-of-the-art product and its parent company. Bull’s-Eye redeveloped the logo and corresponding trade show graphic to be modern, clean, and professional while representing the advanced technology of ICE.

ICE-Trade-Booth-Graphic

OFS Corporate Capability Presentation

Less is more when it comes to the recently revised corporate foundation presentation for OFS. The company manufactures and markets leading-edge fusion splicers, optical fiber, optical cable, fiber to the home (FTTX), connectivity, optical components and specialty products.

The presentation is used by the OFS sales team at meetings with new or existing customers to overview the company and its services. The previous presentation was a mix and match collaboration of information, design, and imagery developed by various units of the company.

The client wanted the revised presentation to look fresh and modern, reflect current brand standards and be concise with a more graphical look. Bull’s-Eye refined and streamlined the presentation, incorporated a consistent brand look while making it more graphically engaging to the audience. http://ow.ly/AuV9v

Bull's-Eye Partners with AIGA for 20 years!

Bull’s-Eye is proud to celebrate 20 years as a member of AIGA (American Institute of Graphic Arts.) AIGA is the premiere professional association for the graphic arts. With 68 national chapters and over 25,000 members, the organization helps advance design as a profession, defines ethical business practices, offers educational development and advocates with government and business for the industry. www.aiga.org

Print: The Walking Dead?

To read the headlines you see in the business press, the Internet has been digging the grave for print marketing for decades now. The business press should know the story well, to be sure, since it's been moving from print to digital formats over that same period of time.

So, why isn't print long dead and buried… and why are so many marketers, communication pros and business owners still relying on print materials to leverage sales? The obvious answer is that print isn't dead, and in reality probably won't ever be. While this might run contrary to what some of the so called “experts” say, there are three good reasons print will continue to remain with us in the digital era:

1. Print pieces don’t die. Within a second, a digital message can be lost in the ever increasing noise of digital media. Print, on the other hand, tends to hang around, can’t be switched “off,” as easily and forces your reader to physically handle it. Tangibility leads to memorability.

2. Print is more targeted. With a printed direct mail piece, you get your message into the hands of the exact person you want to read it. Digital isn’t so discerning, which makes it less targeted and less effective in most situations.

3. Print can be more cost-effective. For that matter, print can be more effective, period. Things like posters, brochures, and postcards can all serve as reasonable cost, continual reminders of your business and its benefits. It's hard to get that same kind of awareness online, regardless of what you spend.

Ready to wake print and get it working for your business? Call Bull’s-Eye today at 404.352.3006 for a free consultation or check out our website: www.bullseyecreativecommunications.com

Another New Client! Welcome CAD/CAM Solutions!

Bull's-Eye welcomes another new client! CAD/CAM Solutions, is a computer aided design software company that helps improve machining methods and techniques. The company develops and markets leading-edge software for milling, turning and routing design. We look forward to working with them on their marketing creative service needs! Glad to have you onboard! www.bullseyecreativecommunications.com

Another New Client! Welcome OFS!

Bull's-Eye welcomes another new client! OFS, is a international company that provides fiber optic solutions. The company manufactures and markets leading-edge fusion splicers, optical fiber, optical cable, fiber to the home (FTTX), connectivity, optical components and specialty products. We look forward to working with them on they're marketing creative service needs! Glad to have you onboard! www.bullseyecreativecommunications.com

Another New Client! Welcome Data Center Resources!

Bull's-Eye welcomes another new client! Data Center Resources, based out of Atlanta, Georgia is a company that provides data center infrastructure solutions. The company offers extensive expertise in tailoring the best approach with the best products using leading manufacture products along with proprietary products. We look forward to working with them on they're marketing creative service needs! Glad to have you onboard! www.bullseyecreativecommunications.com

Exedin's New Marketing Collateral Materials Really Add Up!

Bull’s-Eye was enlisted by Exedin, a software education and training center in Namibia, Africa to assist in the design and development of marketing collateral materials to promote its courses. The company is the premiere Windows platform software training center in the nations capital of Windhoek.

Bull’s-Eye developed a printed trifold brochure and course agenda for prospective students. These will be distributed on-site as well as at trade shows that Exedin attends. The customer was very pleased with Bull’s-Eye final product and stated: “SIMPLY AMAZING all around!!!, your team is very talented”.

Bookvetter Books A Great Process for Authors and Reviewers

Bull’s-Eye was commissioned by Bookvetter to design info-graphical organizational charts to illustrate its user processes. The company is an author and book reviewer website. This unique service assists authors with obtaining and screening reviewers to write reviews of their books.

Bookvetter found its users had a difficult time understanding the two distinctive path processes, Author and Reviewer when using the site. Bull’s-Eye created a set of two graphical charts to show the user paths step-by-step. These new user path charts are clean, colorful, concise and help the user fully navigate the websites functionality.

The Reviewer Bookvetter Process Info-graphic Process Chart